WHY WE’RE HERE
Our Inspiration
The Black Iris is one of the rarest flowers in the world.
It grows near excavation sites, blooming only once the ground has been cleared.
The Black Iris is the inspiration for our studio.
Every organisation carries a structure of ideas, beliefs and intentions beneath the surface. With the right strategy and design, those ideas take shape, gain dimension and can be communicated in a way that can change the entire world they inhabit.
Our Purpose
We’re here to use our joint expertise across branding, creative and advocacy, the combination of skills most people don’t hold in one place, to help purpose-led businesses make a difference.
OUR VALUES
Impact
We exist as a studio
to make a difference.
It’s how we measure success.
Attunement
The strongest ideas sit beneath the surface. We listen for what’s unsaid, uncover what’s overlooked and give form to what matters.
Precision
Every element of our work is built with intention, ensuring it’s considered, clear and built to last.
OUR TEAM
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CO-FOUNDER AND CREATIVE DIRECTORKass is an experienced brand strategist and leader who has spent more than fifteen years redefining what purpose led brands can achieve.
From designing publications to leading multinational rebrands to advising leaders in complex markets, she has a natural ability to identify the key levers that make ideas and brands memorable.She brings a rare combination of creative strategy, vision and technical understanding that ensures strong ideas can be implemented at scale.
Kass is known for her warmth, creativity, design thinking, steadiness and precision. She is often the person people go to when they need to quickly understand how a brand should look, feel and be presented.
Connect:
kass@studioblackiris.com
www.linkedin.com/in/kassvaldi/
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CO-FOUNDER AND DIRECTORHugo is an experienced advisor, advocate and strategist known for helping organisations improve their positioning and deepen their impact. He has an extensive background in advocacy, public policy, strategy and executive advisory, having worked in senior roles at large industry bodies, advocacy groups and boutique consultancies.
Across his career, there has been a consistent through line: helping organisations understand themselves more deeply so they can create the most impact possible.
Hugo is known for his calm, grounded, analytical and strategic mind. He is the person businesses go to when they need to understand their problems more clearly and want to leave with greater perspective and insight into themselves, their environment and their opportunities.
Connect
hugo@studioblackiris.com
www.linkedin.com/in/hugo-twopeny