FIELD NOTES
Reflections on creativity, branding, social impact, and craft.
Every few months, we explore one of our core themes - creativity, branding, social impact, or craft through reflections, essays, interviews, and audio and visual meditations.
It’s an evolving record of what we’re noticing, questioning, and creating, shared in the spirit of curiosity rather than conclusion.
ON KNOWING WHEN IT’S YOURS
Explore how intuition shapes authentic branding. Unpack the quiet signals, creative instincts, and subtle cues that often define a brand's identity before the strategy ever begins.
A reflection on intuition; what it tells us, what it doesn’t, and how it often shapes the most enduring parts of a brand before we even know what they are.
Branding, like any creative process, often begins with instinct.
Something stirring; subtle but persistent.
It could be a phrase, a symbol, a feeling.
A passing idea that doesn’t quite make sense yet, but doesn’t leave your mind either.
In our work with brands, we often notice this moment, when something keeps surfacing or is being circled, even if it’s not yet clear where it belongs.
Its easy to ignore these early signals and chase what fits neatly into a conventional box.
But as any thoughtful artist or thinker will tell you, there’s value in learning to lean into what lingers and not rushing past it.
Over time, if we trust it, clarity from that intuition starts to reveal itself.
Not through force, but through familiarity.
And when you trust that instinct, and circle back enough times, eventually, you understand what it was trying to tell you all along.
That’s the part of branding many people don’t talk about enough: the quiet, persistent moments.
The ones that don’t look like progress, but are essential.
When intuition is doing the work before language catches up.
Creative work is rarely linear.
You gather pieces before you know what you’re building toward.
You notice patterns before you can name them.
And oftentimes, the ideas you don’t rush, but stay close to, end up being the most profound.
Because when it’s yours, you feel it.
And others do too.
Trust that instinct, pay attention to it and have the courage to lean in.
What’s something that keeps resurfacing for you?
What might your intuition be trying to tell you?
STUDIO SESSIONS I
We know everyone finds inspiration through different formats.
For us, music is a big one.
It sets the tone, shapes the mood, and often helps us find clarity when words or visuals fall short.
Our playlists are made to inspire us through different moments, and we share them with you to read, write, create, or simply sit with, just as we have.
This first mix is a slow-burn blend of soul, ambient, folk, and jazz, curated to support the kind of branding work that requires time, clarity, and intention.
It’s for shaping identity, refining tone, and making decisions that need space to land.